NOUKK Limited branded hessian sack stamped with London headquarters address at 16 Oliver Business Park, Park RoyalNOUKK Limited branded hessian sack stamped with London headquarters address at 16 Oliver Business Park, Park Royal
NATURAL ELEGANCE

WHAT DO
WE DO

At NOUKK, we do
more than source
natural fibres,
we cURATE rarity
Model wearing a NOUKK camel hair garment in the Arabian desert with free-range camels in the background

We collect, refine, and elevate one of the world’s most underappreciated natural resources: Arabian camel hair. In a market dominated by scalability, NOUKK celebrates what cannot be mass-produced: fibres born from the desert, steeped in heritage, and elevated through craftsmanship.

Through limited capsule releases, we transform raw beauty into tailored textile experiences, each one developed in close collaboration with Italy’s most prestigious mills and finishers. Our creations are offered only to a select circle of visionary luxury houses, design ateliers, and cultural institutions, entities that value storytelling, craftsmanship, and true rarity.

Each capsule reflects:
1
The natural elegance of our camel fibres.
2
The refined techniques of Made in Italy finishing.
3
The spirit of co-creation, bespoke colours, textures, and weights designed exclusively for each partner.

In every piece, we honour the full journey of the fibre: from tribal herders of the Arabian Sahara to Italian mills known for dressing the world’s most discerning maisons.

Because to us, camel hair is not just a raw material, it is a canvas for quiet luxury, ethical beauty, and cultural legacy.

Close-up of raw Arabian camel hair fibres being hand-sorted during the natural shedding collection process

Call to Action (CTA):

JOIN THE TRIBE.

Get in touch to explore our upcoming capsule releases and tailor-made textile collaborations.

Welcome to a new chapter in noble fibres: Arabian elegance, Italian refinement, and tailored exclusivity.

Thank you. You are now part of the tribe
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Meet the team
of innovators

Co-Founders
Dr. Said Awad
Managing Director
Mohamed Al Mulla
Strategic Partner
Diletta Del Giudice
General Manager
Advisory Board
Dr. Ahmed Hassanin
Materials & Textile
Technology Consultant
Dr. Tamer Hamouda
Textile Design & Smart
Materials Consultant
Luis Chavez
Textile Industry
& Business Strategist
Operational Team
Aya Kaskas
Project and
Sustainability Lead
Cristiano Stucchi
Graphic Designer